Cold-forged stainless steel. Formulated for strength and beauty.
How a product is used should determine the materials from which it’s made. Apple Watch is designed to be worn during all your daily activities, from morning workouts to nights out. That’s why we use a cold-forging process that makes the 316L stainless steel 40 percent harder and less susceptible to nicks and corrosion. Apple has also reduced impurities to achieve the mirror finish. An additional diamond-like carbon (DLC) layer gives the space black stainless steel its distinctive look.
An incredibly precise timepiece.
High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. It uses multiple technologies in conjunction with your iPhone to keep time within 50 milliseconds of the definitive global time standard. And it can automatically adjust to the local time when you travel. Apple Watch also presents time in a more meaningful, personal context by sending you notifications and alerts relevant to your life and schedule.
Brilliantly scratch-resistant sapphire crystal.
Next to diamond, sapphire is the hardest transparent material on earth. That makes it ideal for protecting the Retina display. To harvest the crystal, Apple uses a very thin diamond-cutting wire. The sapphire is then precision-machined into its final form and polished for many hours to produce the desired finish.
A more immediate, intimate way to connect.
Apple Watch is right there on your wrist, so it makes all the ways you’re used to communicating more convenient. And because it touches your skin, Apple was able to add a physical dimension to alerts and notifications — you’ll feel a gentle tap when you receive an incoming message. Apple Watch also allows you to connect with your favorite people in some new, spontaneous ways not possible with any other device.
An intelligent health and fitness companion.
Apple Watch gives you a more complete picture of your all-day physical activity because it measures more than just the quantity of your movement, such as the number of steps you take. It measures the quality and frequency as well. The three rings of the Activity app show your progress at a glance, and provide all the motivation you need to sit less, move more, and get some exercise. There’s also a separate Workout app for dedicated cardio sessions. Over time, Apple Watch can use what it learns about the way you move to suggest personalized daily fitness goals and encourage you to achieve them. So you can live a better day and a healthier life.
Anodized aluminum. Designed to be uncommonly light and strong.
For Apple Watch, we created a new alloy — 7000 Series aluminum — that’s 60 percent stronger than standard alloys. Yet it’s very light. Together with the Ion-X glass covering the display, it makes the Sport collection watches up to 30 percent lighter than our stainless steel models. It’s also exceptionally pure, with a beautifully consistent appearance that’s difficult to achieve with traditional aluminum alloys.
Strengthened, lightweight Ion-X glass.
To keep the Sport collection models as light as possible, we used an alumina-silicate glass that’s especially resistant to scratches and impact. It’s fortified at the molecular level through ion exchange, with smaller ions being replaced by larger ones to create a surface layer far tougher than ordinary glass.
Bands engineered to keep up with an active lifestyle.
Because it’s made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong. Yet surprisingly light and soft. The material is more flexible than the rubber commonly used in watch bands, so it has a nice feel and drapes smoothly across your wrist. The colors are also remarkably vibrant. Apple has found a way to add pigment at the beginning of the manufacturing process, which gives them control over their intensity, including the purity of the white and the depth of the black. An innovative pin-and-tuck closure ensures a close, clean fit. Available in white, blue, green, pink, and black.